Which channels can a campaign use?

The current aiADS channel set covers Facebook, Instagram, Google and click-to-WhatsApp campaign planning and measurement. Confirm the available channels and scope before the campaign starts.

How does the campaign workflow start?

We clarify the goal and offer, align the landing action, plan the audience and creative variants, agree the measurement question, and make the approval boundary visible before launch.

Who sets the spending cap?

The team sets the spending cap. aiADS cannot raise it without approval, and launch or material budget changes require team approval.

How should we compare creative variants?

Define the comparison question, period, audience, offer and result rule first. Each compared variant should have its own equal, independently approved budget unit for the same period; automatic pooling is not assumed.

What can reporting include?

Reporting can include measured spend, enquiries, calls, bookings, orders and estimated cost per result, with creative or audience comparison and lead-quality reporting where the plan includes it. Confirm the exact reporting scope before launch.

Do you guarantee leads or sales?

No. Lead or sales volume is not guaranteed, and a fixed cost per lead is not promised.

Is TikTok Ads available now?

TikTok Ads integration is planned. Ask which channels are available for your scope before launch.

Are additional platform integrations included?

Channel and measurement scope depends on the approved campaign plan. Ask which integrations are available for your scope before launch.

Can the budget be increased during a campaign?

A material budget change goes back to the team for approval. aiADS does not raise the spending cap on its own.

How much does aiADS cost?

The management fee, scope and any separate platform or media costs are quoted before purchase. The fee is confirmed together with the campaign brief and approval boundary.

Who makes the final campaign decision?

The team approves launch and material budget changes. aiADS can prepare evidence-based proposals, but the approved cap and change decision remain with the team.

Discuss one campaign goal and customer action, then share the offer, destination, audience, creative options, cap and measurement question. We can confirm the current scope and next step before any launch decision.

aiADS

Advertising with a clear next step.
Goal. Campaign. Measurement.

aiADS turns a business goal into a customer action, offer and campaign. Compare approved variants on Facebook, Instagram, Google and click-to-WhatsApp. Media spend is separate from the management fee.

Discuss a campaign

See the campaign workflow

Start with the customer action you need.

GoalThe business result and customer action

OfferWhat the campaign gives people

CampaignAudience and creative variants

ReportSpend and measured result signals

aiADS

Advertising management

From business goal to measured next step ⤴

What must be clear before a change

A campaign decision needs evidence, not a promise.

aiADS connects the goal, offer, customer action, campaign and reporting question before the next change is proposed.

Decision layerMeasured next step

A report can inform the next proposal; it does not guarantee a lead or sale.

What the campaign must make clear

GoalBusiness goal

ActionCustomer next step

OfferCampaign offer

CampaignCampaign plan

Goal: Business actionThe campaign starts from the action the business needs.
Cap: Approved spending limitThe team sets the cap before launch and material changes.
Report: Measured result signalsAvailable spend and result signals inform the next proposal.
Review: Team approvalA material budget or campaign change returns to the team.

aiADS · aiNOW

GOAL. CAMPAIGN. MEASUREMENT.

Clear actions. Visible approvals. Measured next steps.

Tbilisi / aiNOW team

Start with the campaign problem

Choose the situation that sounds familiar.

Customer action

The campaign path breaks at the action

When the promise, landing action and response path do not line up, the campaign creates activity without a clear handoff.

Discuss a campaign

What we inspect

Which business goal and customer action matter.
Which offer and landing action support that choice.
Which questions or responses need a person or a defined route.
What evidence should remain for the next campaign decision.

First step

We take one campaign path and identify what the person should understand and do next.

What we will ask

The campaign promise, landing action, response path and reporting question.

Organise the campaign before launch

The workflow keeps the customer action, offer, creative, measurement and approval boundary connected.

Customer action

Define the action the campaign is meant to support.

Audience goalDefine the action the campaign should invite.

Customer actionMap the agreed path from ad to customer action.

Offer and creative

Prepare a clear offer and comparable creative variants.

Offer and messageConnect the offer to the customer's business need.

Campaign setupScope the Meta and Google campaign before launch.

Creative variantsCompare message, visual and audience versions.

Approval and measurement

Keep the cap, reporting question and change boundary visible.

Approval gateBudget and launch stay pending until approved.

MeasurementAgree the result and baseline that will be checked.

Budget capSet the approved limit for advertising spend.

ReportingKeep campaign spend and outcome in one work record.

Landing destination

Make the campaign promise and next action agree.

Landing actionDefine the page and action after the ad.

DestinationMatch the final destination to the campaign objective.

Next stepPlan the next test or change from current evidence.

Every sector has a different customer action

The campaign follows the customer action

A useful campaign brief changes with the offer, decision, information and approval rules of the sector.

Health and beauty

Clinics and aesthetics

A campaign may need to guide a person from a service question to an appointment request.

Define the service and customer action before creative work.

Keep preparation, price and contact information aligned with the offer.

Compare audience and creative choices under the approved cap.

Keep sensitive or uncertain questions within the agreed team path.

Discuss a clinic campaign

Restaurants and food

Restaurants and HoReCa

A campaign can connect an offer to a booking, order or visit decision.

State the offer, menu context and customer action clearly.

Keep time, location and booking information consistent with the destination.

Compare creative variants with separate approved budget units.

Review enquiries and bookings without promising a volume.

Discuss a restaurant campaign

Real estate

Real estate and development

A campaign may move a buyer from a property question to a viewing request.

Define the property, audience and intended enquiry.

Keep price, area and availability information tied to approved sources.

Compare offer and creative choices under a visible cap.

Report enquiries and viewing actions without guaranteeing sales.

Discuss a real-estate campaign

Online store

E-commerce and retail

A campaign can connect a product offer to a purchase or catalogue action.

Define the product, offer and customer action first.

Keep stock, delivery and return information consistent with the destination.

Separate creative comparison from changes to the offer itself.

Review spend and available order signals under the approved scope.

Discuss an online-store campaign

Automotive

Auto service and vehicle sales

A campaign may guide a vehicle or service enquiry toward a clear contact action.

Define the vehicle, service or customer action in the brief.

Keep price, condition and availability claims tied to approved information.

Compare audience and creative variants with separate approved limits.

Report enquiries and calls without promising a sale or lead volume.

Discuss an automotive campaign

Professional services

Legal and professional services

A campaign can help a prospective client understand the service and choose a consultation action.

Define the service boundary and intended enquiry.

Keep claims, documents and destination copy within approved sources.

Make the measurement question clear before testing creative.

Route confidential or complex matters to the agreed team path.

Discuss a professional-services campaign

From business goal to measured campaign

Before launch, the goal, action, cap, comparison rule and reporting question are visible to the team.

Clarify the goal and offer

We map the business goal, customer action, offer, landing destination, audience and available creative inputs.

Plan, approve and test

We prepare campaign variants and measurement rules; each compared arm uses an independently approved budget unit for the same period.

Read results and propose changes

We review measured spend and available result signals, then put material budget or campaign changes back to the team for approval.

Advertising with control

Your cap, your approval, your evidence

Before a change, we check the goal, offer, customer action, campaign, measurement and reporting rule; your team approves the change.

Discuss campaign controls

Start with the customer action

The campaign brief names the business goal and the action the person is meant to take.

Principle 01● Your approval

Keep the offer and destination aligned

The promise, offer and landing action are reviewed as one path before launch.

Principle 02● Your approval

Separate media spend from management

The management fee, platform fees and media budget remain distinct in the scope.

Principle 03● Your approval

Set the cap before launch

The team sets the spending cap; aiADS does not raise it without approval.

Principle 04● Your approval

Compare under an explicit rule

Creative or audience comparisons use a defined period, result question and independent approved budget unit per arm.

Principle 05● Your approval

Change only with evidence and approval

Measured spend and available result signals inform a proposal; material budget changes return to the team for approval.

Principle 06● Your approval

Our approach

From campaign brief to a controlled next step

We are aiNOW — a Tbilisi-based team bringing AI-supported workflows and advertising operations into business.

For aiADS, we keep the campaign goal, approval boundary and reporting question visible before launch.

The team sets the cap; management work and media spend remain separate, and material changes require approval.

Andro Kasparov

Founder

Nika Skhirtladze

Commercial director

Giorgi Darbaiseli

Business Development Director

Tbilisi, GeorgiaaiNOW · 2026

[Answers to your campaign questions]

Frequently asked questions

Short, direct answers about aiADS scope, channels, budget control, measurement and approval.

aiADS is advertising management that connects a business goal, offer, landing action, campaign, measurement and reporting. It helps the team plan, test and review campaigns under an approved scope.

Start with the business goal, the customer action, the offer, a budget range or cap, the audience, available creative options and the measurement rule. Team approval is required before launch or a material budget change.

The management fee is separate from media spend and platform fees. The current scope and fee are quoted before purchase.

Have a campaign question?

Discuss a campaign

Who aiADS is for

For teams that need campaign management connected to a clear business action and measurable review.

You can name the business goal and customer action the campaign should support.
You are ready to align the offer, destination, audience and creative options.
You want measured spend and result signals before proposing a material change.
You are willing to approve launch, independent comparison budgets and the campaign cap.

Start with the campaign action that matters

Tell us the business goal, customer action, offer, destination, audience, creative options and approved budget range. We will confirm the current scope and measurement question before any launch decision.

First, we clarify the goal, offer and customer action. Then, we confirm the scope, cap, measurement rule and approval boundary. We do not promise a lead or sales outcome before the campaign is reviewed.

Who aiADS is for

For teams that need campaign management connected to a clear business action and measurable review.

You can name the business goal and customer action the campaign should support.

You are ready to align the offer, destination, audience and creative options.

You want measured spend and result signals before proposing a material change.

You are willing to approve launch, independent comparison budgets and the campaign cap.

Start with the campaign action that matters

Advertising with a clear next step. Goal. Campaign. Measurement.